Project Proposal
Development, deployment, and ongoing operations for 4 independent country websites — built and managed end-to-end by a single trusted technology partner.
As a strategic technology partner providing an "All-in-one" solution, Puramu is responsible for the end-to-end process — from redesigning a modern interface to deploying technical infrastructure, programming, system administration, and ongoing maintenance.
The project delivers a system of 4 independent websites for Advanex's key markets — Singapore, Thailand, Vietnam, and India. Each website operates on a separate domain with its own admin access, database, and localised content, while maintaining global brand consistency.
Each site is tightly linked through a smart navigation system — an Interactive Regional Map — ensuring users can seamlessly switch between the 4 country portals, reinforcing Advanex's international presence.
Based on the current Advanex JP platform and selected industry benchmarks, we see a clear opportunity to raise AJP's digital standard in Southeast Asia and India through stronger product discovery, sharper messaging, and more effective lead-generation flows.
AJP has confirmed the current Japanese website serves as a brand reference only — not a template to be replicated. Simply cloning the existing site would limit customer engagement potential in dynamic markets like SEA and India, and would not reflect the modern positioning Advanex deserves. Our design follows the official AJP Brand Guidelines to create a superior experience that is both brand-compliant and market-appropriate.
These references are not design templates to copy. They show the level of structure, navigation clarity, trust-building, and enquiry support that modern industrial buyers already expect when evaluating suppliers online.
Strong stock-vs-custom pathways, direct quote and shopping actions, visible certifications, and a clearer product-search experience for engineering buyers.
A cleaner visual hierarchy, direct product entry points, industry segmentation, and brochure or enquiry CTAs show how the broader Advanex ecosystem can already feel more modern online.
Industry pages, case studies, sustainability content, and clear local-partner routes support a stronger international brand story and easier trust-building.
Quote-first CTA placement, secure drawing upload, certifications, video, and case studies make the website work harder as a sales and technical pre-qualification tool.
Implication for AJP: the new SEA and India rollout should not only improve upon the current JP experience, but also meet or exceed the clarity, trust signals, and lead-conversion standard already visible across the market.
The system is built on WordPress with a specialised multi-instance architecture, ensuring high independence, security, and scalability across all 4 markets.
Multilingual system (Polylang) configured per the required language clusters for each region:
| Country | Languages Supported |
|---|---|
| 🇹🇭Thailand ATH | Thai English Japanese |
| 🇸🇬Singapore ASG | English Chinese |
| 🇻🇳Vietnam AVN | English Japanese Vietnamese |
| 🇮🇳India AIN | English Japanese |
The "All-in-one" managed service commits to keeping all 4 websites in peak condition at all times, with clearly defined response times and proactive monthly maintenance.
Response commitments across all 4 websites.
All 4 country websites go live simultaneously at the end of Week 8, following a structured phase-by-phase build and a parallel content localisation strategy.
Two-tier commercial model: a one-time development fee to build and launch all 4 websites, plus a monthly operating fee to keep them running, secure, and up to date.
All prices below are exclusive of VAT.
| Category | Scope of Work | Estimate (VND) |
|---|---|---|
| UI/UX Design & Localisation | Researching and designing a completely new interface (modern, corporate standard, superior to the JP site). Designing the Interactive Regional Navigation Map for seamless country switching. | 40,000,000 |
| WordPress Core & Theme Development | Custom Theme programming following AJP guidelines with Core Web Vitals optimisation. Security hardening (WAF, brute force protection, Admin URL obfuscation). | 55,000,000 |
| Multi-Website Deployment (4 Sites) | Cloud infrastructure configuration, SSL certificates, DNS setup, and deploying 4 fully independent WordPress installations for SG, TH, VN & IN. | 13,000,000 |
| Content & Multilingual Setup | Multilingual system installation (Thai, Chinese, Vietnamese, Japanese, English via Polylang). Content population, image upload, and basic on-page SEO for each page. | 7,000,000 |
| Testing & Training (UAT) | Cross-device and cross-browser testing. SOP documentation drafting and online Admin training session for each country team. | 5,000,000 |
| TOTAL SETUP COST · Payment divided into 3–4 milestone-based instalments · excl. VAT | 120,000,000 VND | |
| Category | SLA Service Description | Est. / Month (VND) |
|---|---|---|
| Cloud Hosting & CDN | Viettel IDC premium cloud servers optimised for the Asia region. CDN integration for ultra-fast load times across all 4 countries. | 3,500,000 |
| Routine Maintenance & Updates | Monthly WordPress Core and plugin updates, security patching via staging. Automated daily data backups to separate cloud storage. | 7,000,000 |
| Technical Support & Reporting | Full SLA incident response (critical: 2 hrs). Monthly uptime, traffic, and security health reports. Minor content update support included. | Included |
| TOTAL MONTHLY OPERATING COST · Covers all 4 websites · excl. VAT | 10,500,000 VND/mo | |
For AJP, the key decision is not simply who can build 4 websites, but who can deliver them with consistent quality, clear cross-market coordination, and reliable support after launch.
Trusted across corporate, B2B, and growth-focused digital engagements.
Production-ready websites launched with design, development, and deployment handled in one flow.
Enough delivery history to keep the work structured, realistic, and accountable.
Hands-on review experience across UX, structure, performance, and conversion quality.
The proposed structure is built for 4 independent country websites, not a one-site design copied four times. That reduces localisation friction and keeps each market flexible after launch.
Puramu covers UI/UX, WordPress engineering, deployment, and post-launch maintenance under one delivery line. Fewer handoffs means faster decisions and less execution risk.
This is not just a launch proposal. The SLA, monitoring, maintenance, and reporting layers are already built into the operating model, which makes the engagement safer for AJP over time.
These projects show how we translate business goals into clear website structure, modern interface design, and production-ready implementation. They offer a practical view of the thinking and execution quality behind this proposal.